top 40 rules of investing

An engaging and thoughtful guide down the path of successful investing practices.

Some of these rules were learned the hard way and some are based on empirical evidence. In either case, they have all been confirmed by me in my 30-year journey as an investment advisor.

SCott reed

^#5

Interest Is a Weapon

Interest is what make millionaires and paupers. It can be the most positive or the most negative aspect of your financial life, depending on how you use it. Get the book to learn more.

^#23

It's Never Too Good To Pass Up

I’m not saying that you should never invest in a good story. I’m just saying that they come around every day, so when you do invest, make sure the rest of your bases are covered as well. Get the book to learn more.

^#36

There is Always a Market

The people who go against the “herd” tend to do quite well over time. It is called “buying low and selling high.” Everyone wants to do it, but it is difficult to accomplish. Get the book to learn more.

About the author

Scott Reed

Fiduciary Expert, CEO, CIMA®, AIFA®

Scott Reed, AIFA®, CIMA®, CEFEX Analyst, is the CEO of Hardy Reed, LLC, one of the nation’s leading fiduciary consulting firms. Over the past ten years, Scott has spoken to national and regional conferences, becoming one of the most respected and entertaining voices in the industry dealing with fiduciary excellence and ethics. Scott provides a unique perspective having served on over 30 non-profit boards the past 25 years, in addition to his role as CEO of one of the first firms globally to be CEFEX® Certified.

Scott Reed is one who practices what he preaches and his "Top 40 Rules of Investing" are enjoyable to read, practical, and excellent investment advice. Read the book, take the advice and run with it.

J. Richard Lynch, AIFA® : President fi360

what people are saying

An easy, informative, and fun read! You will want to share it with all of your friends and family (like I did)! I finished the book in less than two days and was questioning my financial advisor on many of the topics discussed in this book. Great for beginners and advanced investors.

My wife and I found this book to be very down-to-earth, with helpful hints that were more than just hints. It is the kind of book you can open at almost any point, drop down a finger, and get good information regarding your finances, past and present and future. If you read daily meditations regarding your spiritual life, place this book next to your meditation book.

Great and concise book, I had the pleasure to personally meet the author, a smart and kind individual.

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Top 40 rules of investing